Situation: The client had been providing specific services for over 20 years. She wanted to reinvent her service offering but felt stuck and was unable to move forward.Read More
- How I helped: I worked with her to understand her personal and professional interests. I saw how best to align the two in a strategically rewarding way. I then worked with her team and designed four specific service offerings. We identified target audiences for each one and set clear sales targets. I also worked with her on rebranding and repositioning herself to launch these new services, which involved a detailed plan for her website and social media platforms.
- Outcome: The repositioning of the brand helped boost sales. The entrepreneur got ‘clarity’ on how to move forward. Each service offering was tested on specific target audience and changes were made based on the feedback. The feedback was overwhelmingly positive and all the services were launched within 4 months of our first meeting. She began to apply the social media plan which acted as a supplement to her main website and helped her spread the word about her new services.
- Industry: Mental Health and Well-being