Situation: This is the entrepreneur’s first venture; the business is pre-revenue. The entrepreneur was extremely enthusiastic about her vision and the first product she was developing. She set many internal launch dates, which kept lapsing and team morale was low.Read More
- How I helped: I found that while her technical knowledge was sound she required help in positioning and distribution. We worked together to identify the target audience, build a sales pitch, and ascertain different avenues for sales– both online and brick-and-mortar retail. We also developed a marketing strategy and identified price points.
- Outcome: The product was launched within 6 weeks. Three months post-launch, we were able to meet the marketing and sales goals we had set.
- Industry: Retail Product